You'll be operating with significant autonomy, making decisions, resolving ambiguity, and driving delivery across a complex, cross-functional environment. If you're someone who gets things done and thrives on bringing people together to achieve outcomes - read on.
Key focus areas include:
- Personalisation strategy and use case delivery: define, prioritise, and drive execution of personalisation use cases across web and app, including goals, KPIs, audience segments, and measurement plans
- Campaign setup in Marketing Cloud Personalisation: lead the business-side platform setup including segmentation logic, content rules, naming conventions, and governance
- Data integration and audience management: define data requirements, work with data and technology teams to resolve gaps, and ensure the right audiences and controls are in place before launch
- Cross-functional coordination: act as the senior business owner across agency partners, developers, UX, data and analytics, digital marketing, and the broader transformation team
- Backlog and sprint management: shape priorities, groom tickets with BAs, coordinate BAT, and maintain clear documentation through to BAU handover
- Responsible personalisation: ensure all personalisation activity aligns with privacy, consent, and customer trust obligations
What we’re looking for:
- Strong background in marketing automation and personalisation
- Salesforce Marketing Cloud experience
- Solid grasp of data: real-time vs. batch, audience attributes, integration patterns
- Experience working in agile project environments: you know how to groom a backlog, work with BAs, and keep a sprint moving
- A track record of delivering in complex, cross-functional environments
- Energy, tenacity, and a proactive approach
The Details
- Contract type: Hourly rate
- Duration: 12 months
- Location: Auckland-based; hybrid working arrangements
To express your interest or find out more, apply today!
Applications are welcome from candidates currently based in New Zealand with the right to work.
