Our central Auckland based client is recruiting for a Digital Retention Specialist to join their established marketing team. This is a newly created role, giving you the opportunity to make your mark in a supportive environment with a great culture.
You'll focus on delivering direct-to-customer communications, primarily through email, with the goal of driving engagement, retention, and loyalty. You’ll be responsible for developing lifecycle campaigns, managing retention initiatives, and working with marketing automation tools to deliver personalised, effective communications.
What you’ll be doing
- Delivering direct-to-customer email campaigns, with a focus on performance and engagement.
- Building and managing automated and triggered lifecycle campaigns, moving beyond one-off bulk sends.
- Applying your understanding of customer journeys such as onboarding, mid-tenure, upsell, cross-sell, and retention/renewal.
- Creating and optimising retention and “save” campaigns, with exposure to churn propensity models.
- Using marketing automation tools to deliver campaigns efficiently and effectively.
- 2–3 years’ experience in direct-to-customer communications, ideally across at least two roles with a strong focus on email marketing.
- Proven experience with lifecycle marketing and building automated campaigns.
- Strong understanding of customer journeys across the full lifecycle.
- Experience with marketing automation platforms such as Adobe Campaign, Salesforce, Braze, or Acoustic.
- Hands-on involvement in retention and churn-reduction campaigns.
